Rion Duncan
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In the NBA storyline of MyCareer, players will have to navigate the world of modern sports, deciding whether to keep their hand down about internal team issues or air them out on social media. This goes along with new features for building a brand off the court, from establishing a rap career to hanging out with Jake from State Farm to create an oddly immersive sim. The amount of product placement with NBA 2K has always been substantial, and 2K22 has so much it's comical at times. Oddly enough, though, this feels even more naturally reflective of the league today. Professional sports are filled with pre-game shows sponsored by one company, half-time shows sponsored by another, and post-game shows by a completely different one. It feels weirdly on-brand to have an NBA video game with the same treatment, though it would still be better without.